Perfect every time.

FISSLER - CORPORATE FACT SHEET (As at: February 2010)

Company name / present headquarters
Fissler GmbH / Idar-Oberstein, Germany

Founding
1845 in Idar-Oberstein as a family enterprise

Sales 2009
Euro 167 million

International activity (Foreign share of sales)
Own subsidiaries and distribution partners in over 70 countries globally (> 60%)

Workforce
721 employees worldwide

Products
Cookware (pots, pans, pressure cookers, roasters, woks, cast iron range), knives, cutlery and kitchen accessories

Brand names / lines
solea®, intensa®, original pro collection®, fiamma®, viseo, black edition, family line,vitavit®, arcana®

Market / brand
Fissler is one of the world's leading brands for high-quality cookware.

Recognized for branding
Fissler has one of the strongest brand names among German companies and in 2007 was recognized as a Superbrand® Germany.

Claim & positioning
Fissler. Perfect every time.
Fissler stands for pleasure and passion in cooking. Because Fissler provides experts and amateurs with the right cooking tools, practical accessories, and competent support in their cooking efforts.

Quality
For more than 165 years, the Fissler name has stood for top "Made in Germany" products in quality, function and design. Production sites are in Idar-Oberstein and Hoppstädten-Weiersbach, Germany.

KitchenInnovation prize 2010
Award for the finecut as the KitchenInnovation of the Year® 2010

KitchenInnovation prize 2009
Award for vitavit® premium and the perfection knife line as KitchenInnovation of the Year® 2009

red dot design award 2009
Award for the vitavit® premium and vitavit® comfort pressure cookers and the perfection and passion knife lines

KitchenInnovation prize 2008
Award for solea® as KitchenInnovation of the Year® 2008

Stiftung Warentest, Pans 1/2008
Test winner for aluminum pans: protect emax premium Silver for stainless steel pans: protect steelux

Selected Fissler inventions/highlights (over 200 patents in the last 50 years)
1892  Goulash cannon
1953  First pressure cooker with a patented multi-level valve (Fissler vitavit)
1983  original pro collection® cookware line
2006  New pans in "The Ultimate Frying System"
2007  Development of the "Cookware Worlds" guidance system
2008  solea® cookware line
2009  New vitavit® pressure cooker generation
2009  New knife lines passion, perfection and profession
2010 Completion of the new vitavit® pressure cooker generation
2010 New arcana® cast iron line

Management
Markus H. Kepka (Speaker),
Heribert Bollinger

Address
Harald-Fissler-Str. 1,
55743 Idar-Oberstein, Germany

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