FISSLER - CORPORATE FACT SHEET (As at: February 2011)
Company name / present headquarters
Fissler GmbH / Idar-Oberstein, Germany
Founding
1845 in Idar-Oberstein as a family enterprise
Sales 2010
Euro 180 million
International activity (Foreign share of sales)
Own subsidiaries and distribution partners in over 70 countries globally (> 65%)
Workforce
780 employees worldwide
Products
Cookware (pots, pans, pressure cookers, roasters, woks, cast iron range), knives, cutlery and kitchen accessories
Brand names / lines
solea®, intensa®, original pro collection®, fiamma®, viseo, black edition, family line,vitavit®, arcana®
Market / brand
Fissler is one of the world’s leading brands for upscale cookware.
Claim & positioning
Fissler. Perfect every time.
Fissler stands for pleasure and passion in cooking. Because Fissler provides experts and amateurs with the right cooking tools, practical accessories, and competent support in their cooking efforts.
Quality
For more than 165 years, the Fissler name has stood for top "Made in Germany" products in quality, function and design. Production sites are in Idar-Oberstein and Hoppstädten-Weiersbach, Germany.
KitchenInnovation prize 2011
Award for vitavit® edition as KitchenInnovation of the Year® 2011 as well as special award "Favourite brand" in gold
Stiftung Warentest, Pans 1/2011
Best aluminum pan in test: protect emax premium (final grade 2,0);
coated aluminum pan alux comfort (2,1)
KitchenInnovation prize 2010
Award for the finecut as the KitchenInnovation of the Year® 2010
KitchenInnovation prize 2009
Award for vitavit® premium and the perfection knife line as KitchenInnovation of the Year® 2009
red dot design award 2009
Award for the vitavit® premium and vitavit® comfort pressure cookers and the perfection and passion knife lines
Selected Fissler inventions/highlights (over 200 patents in the last 50 years)
1892 Goulash cannon
1953 First pressure cooker with a patented multi-level valve (Fissler vitavit)
1983 original pro collection® cookware line
2006 New pans in "The Ultimate Frying System"
2007 Development of the "Cookware Worlds" guidance system
2008 solea® cookware line
2009 New vitavit® pressure cooker generation
2009 New knife lines passion, perfection and profession
2010 Completion of the new vitavit® pressure cooker generation
2010 New arcana® cast iron line
Management
Markus H. Kepka (Speaker),
Heribert Bollinger
Address
Harald-Fissler-Str. 1,
55743 Idar-Oberstein, Germany
