Over 133,000 buyers from all over the world made their way to Frankfurt/Main for the biggest international consumer-goods fair from 12th to 16th February 2010. While Germany shivered in the icy grip of winter, the vast range of products for the table, kitchen, home, furnishing and giving to be seen created a spring-like atmosphere in the exhibition halls.
4,504 exhibitors from 93 countries captured the attention of international trade visitors with their new products and presentations. Despite extremely bad weather conditions and snow chaos, there was only a two percent drop in the number of trade visitors traveling to Frankfurt am Main for this year’s Ambiente. The decline was particularly marked in the case of domestic visitors while the number from outside Germany rose significantly.
With a jump of over ten percent in certain segments, foreign visitors accounted for over 47 percent of the total to make this year the most international Ambiente ever. After Germany, the top-five visitor nations were Italy, The Netherlands, France, Spain and Switzerland. Huge, double-digit increases were recorded from countries such as the USA (22 percent), Turkey (37 percent), Russia (39 percent), Brazil (44 percent) and the United Arab Emirates (70 percent) [Excerpt of the Final Report of Frankfurt Fair]
